The conference, held annually, by Tomsk State University, Russia, brings together IP practitioners, academics and students from Russia and internationally. In this year's edition, on 12 November, Dr. Benatov and Ms. Popova discussed the legal protection of non-traditional marks in Ukraine and the EU. They covered recent developments in the field and shared insights and practical examples with the audience. We thank the organisers for this opportunity to exchange insights with colleagues from around the world and we look forward to the next edition, where we will hopefully be able to attend in person. Video materials of the conference will be available soon.