Different types of trademarks – what are the options to represent your brand?
The registration of a trademark is one of the most important steps in the development of a brand. A registered trademark gives its owner the right to be the exclusive user of a given sign in relation to the goods and services for which it has been registered. The trademark owner’s monopoly over the brand, provides an advantage over the competition, as well as a powerful tool to counteract imitators and infringers. Below, we will explore what types of signs can be registered as a trademark. Some are well-known, but some may be surprising.
- Word marks
- Figurative and combined marks
- Three-dimensional shapes
- Position marks
- Pattern marks
- Colour or combination of colour marks
- Sound marks
- Motion marks
- Multimedia marks.
- Hologram marks